Eventual as a platform
Eventual is a marketplace for events
Who we are
Vision · Mission · Inclusivity
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The vision
To turn the model of events industry upside down
We want to create a culture where crowds become the ultimate decision-makers and event organisers can thrive. The Eventual platform was built on a need to enrich the events industry. It takes the risk out of a risky business, it generates hype for artists and performers and reaches audiences that are just as passionate about culture creation as you are.
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Our mission
To empower, diversify and democratise
Our mission is to diversify the events industry by empowering people to influence their local scene and democratise the process of how events come alive.
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Diversity & Inclusivity
Our mission is bigger than tools.
- It’s about lifting voices that otherwise would not be heard.
- It’s about creating equal opportunities for artists, venues and event-goers.
- It’s about removing barriers that prevent some groups from fully participating in culture creation.
- It’s about supporting impartiality in processes and giving fair compensation to all parties involved.
- It’s about making safer spaces visible – respecting each other’s opinions and experiences, identity and background, and physical and emotional boundaries. We do not tolerate any kind of harassment.
An audience is not just a mass of people. It’s a group of individuals who hold the power in the events industry. Without an audience, there would be no gigs and clubs. And without gigs and clubs, there would be no Eventual. Literally.
Live events enthusiasts Miia and Uzair first met in front of Club Kaiku in 2015. As their story together grew, so did their goal to get other event enthusiasts more involved in the cultural programming. After quitting their day jobs, Eventual was founded at the beginning of 2021 with the aim to connect the audience with the events industry on a single platform. Through Eventual, the public has more influence over the content of the event scene and the industry has more financial security to create live experiences.
Later in the same year, the team of founders gained a new member. Toni Rantanen, one of the founders of Flow Festival and Sörnäinen club complex, joined the team. He was fascinated by the idea of building a platform that lets the venues, artists and audiences have more creative freedom in the culture industry and how venues similar to his, like Club Kaiku, can bring like-minded people together.
Let's reset the stage
Co-create with us
Let’s reset the stage.
We are here to make events happen – together. A place where you can manage your event, handle your bookings, take care of ticketing and even campaign for an event. That’s Eventual.
Meet the team behind
The Eventual team is a diverse group of people working to create a more versatile world on and off working hours. Our team consists of 5 nationalities, 6 different ethnicities and amongst us we speak 8 languages.
